The traditional tourism season starts from April to September, during the cooler months.
The tourism industry continues to make a significant contribution to the Kimberley Region's economic activity. Direct flights linking the Kimberley to Sydney, Melbourne, Adelaide and Darwin have enhanced the accessibility and attractiveness of the Region. Major population centres and natural attractions such as the Buccaneer Archipelago, Cable Beach, Cape Leveque, Geikie Gorge National Park, Lake Argyle, Manning Gorge, Mitchell Falls, Purnululu (Bungle Bungle) National Park, Windjana Gorge National Park, and Wolfe Creek meteor crater, continue to provide a wide range of tourism options in the Kimberley.
Tourism Western Australia estimated visitors to the Kimberley Region totalled 315,000 in 2001, fluctuating to 291,000 in 2009. Domestic visitors accounted for 246,000 persons and international tourists were 45,000 in 2009.In 2001, the total value of tourism expenditure was $223 million, fluctuating over a 10 year period to record a value of $276 million in 2009.
Australia's North West Tourism Organisation is the region's peak marketing body representing a wide range of tourism related businesses whilst visitor centres across the Kimberley provide advice and booking services for local attractions and tours.